Lead generation is a major concern for every B2B business owner. No leads = no profit and no business growth. Lead generation is crucial and needs a carefully planned strategy to succeed. In this blog, we discuss two key lead generation strategies to help you ramp up marketing effectiveness.
The Big Lead Generation Problem
Firstly, there is no universal lead generation formula that will work for all companies. Marketers are often caught dipping their toes in several different tactics or strategies without committing to any, giving those tactics no real opportunity to deliver qualified leads. If it generates very few leads, it is usually discarded, regardless of whether the tactic has been properly executed. In the end, it is the business that loses out.
Ultimately, it comes down to having a clearly defined lead generation strategy, which consist of tactics, channels and policies. This strategy must be informed by your business growth goals, target market, buyers’ problems and needs, buying influences and competition.
Lead generation strategies can be broadly broken down into two areas: Outbound and Inbound.
